Audience Research During My Pitch, I gathered a general overview of an audience for my documentary. However, I felt like in order to work out what I really need to put in/ what the audience wanted; I would need to conduct more research. The things I wanted to find out was; -The specific ages of my audiences -The experiences of my audience -what my audience knew about LGBT support in the north east -how many people would be interested in my initial idea. How would i gather this research? There are two ways to gather audience research; Focus group & Surveys. I decided to do the survey first as I knew it would be quick to make and give me a base to develop more in-depth questions for my focus group. What is a survey? A survey is a method of gathering information from a sample of people, traditionally with the intention of generalizing the results to a larger population. Surveys provide a critical source of data and insights for nearly everyone engaged in the informat...
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